Taking It Up A Notch - Transmission Digest

Taking It Up A Notch

Few people have spent more time with torque converters than Joe Rivera of ProTorque Performance Products. Joe tells us he started working with transmissions at the age of 12. His father, Joe Sr., operated one of the earliest Lee Myles shops on Long Island.

Last month, we discussed the profitability potential for transmission shops that can build or install performance converters. But Rivera points out that nearly every aftermarket rebuilt converter is technically a performance converter.

Rivera explains that most shops are installing “performance” converters already. According to Rivera, rebuilding a converter to exact factory specifications is what he calls an O.E. or stock replacement converter. “In one way, shape or form, if you’ve improved the factory design, whether it’s replacing the bearing, or reinforced the fins, or improved the lockup system in it, that’s an improvement over factory. So that’s a modified, improved converter.”

Joe Rivera, Pro-Torque Performance Products.

Asked about racing converters, Rivera says that description also has changed over the years. “What is racing? Is it street racing, track racing, drag racing on the street with 500 horsepower, the drag race at the strip with 5,000 horsepower? Factory cars have 800, 900 horsepower. So, technology has shifted and changed. And the perception for some of the older folks in our industry is tainted and skewed. Every day, all day long, I deal with 1200 horsepower streetcars that would have been a racecar 15, 20 years ago. You would never even consider having 1200 horsepower in the street back then, but now it’s every day.”

“The independent transmission shop is more qualified to do performance installation work than any other type of shop out there. Number one, they have all the equipment. Number two, they have all the experience numbers. What most of these transmission shops don’t even realize is that they are already a performance shop. They already upgrade their transmissions over factory by a substantial percentage. Anytime you do a shift improver kit, right? Anytime you bore the valve body, you change the line pressure. Anytime you put in a billet input shaft, you put a billet back cover on a converter, technically, you’re doing a performance build.

Download Torque Converter Units and Supplier List

Rivera remarked that the customer who wants a result rather than a stock replacement at the lowest price is often willing to pay a premium price for improving his ride. “Look for the customers who want to spend money, customers who want to upgrade. There’s a big difference between a want and a need,” he said.

“We all know there’s less transmission shop rebuild work than there was. At the same time, there is a lot of performance work to be done. Many transmission shops were all racing to the bottom and lowering their price on rebuilt units. You know, trying to get market share for business that was declining instead of doing the opposite.”

Rivera went on to say that with all the talk and O.E. announcements about producing only electric vehicles, that Chrysler (FCA, now Stellantis), for instance, is offering a 1,000-horsepower internal combustion engine. And, he says the hybrid vehicles are already a thing of the past. His point wasn’t that there will be electric vehicles in the future, rather that today there is still a strong market for performance vehicles, both gasoline and diesel.

Profits await shops not afraid to charge for the work. “Many of these shops now have the software to tune the TCUs. They’re qualified to do the tuning on the TCU. I mean, that’s a better experience, and better capability than almost any performance shop will have,” Rivera concludes.

You May Also Like

Shop Boss adds new user interface to its shop management software

Shop Boss, a shop management solution for independent auto repair shops, unveiled a new dynamic user interface (UI). The upgraded interface focuses on multi-device capability for shops that use multiple tech touchpoints. It also has a theme switcher to offer flexibility to users, the company says. “Our newest UI utilizes the latest components of responsive

Shop Boss, a shop management solution for independent auto repair shops, unveiled a new dynamic user interface (UI).

The upgraded interface focuses on multi-device capability for shops that use multiple tech touchpoints. It also has a theme switcher to offer flexibility to users, the company says.

How seriously should shops take the EV wave?

Automotive repair shops across the country are essential for keeping vehicles of all shapes and sizes, designed for every application under the sun, moving. With the emergence and increasing popularity of electric vehicles, repair shops now have a decision to make: Is it the right time to invest in EV services? Between necessary new tools,

What 105 years of history has taught Camargo Transmission

Camargo Transmission, in Mount Sterling, Kentucky, first opened in 1918, when original owner William Cockrell returned home from World War I. Related Articles – 6R80 whirring noise: TCC slip or engine surge? – The torque converter can of worms: Lockup and aftermarket programming – The Subaru mystery burn For a company that opened its doors

Camargo-100thAnniv-1400
2023 Reman Suppliers and Product Matrix listing

Each year, Transmission Digest provides a listing of suppliers of remanufactured transmissions, as well as a product matrix. Both of these can be found in the images below – click on each image for a closer look. Related Articles – Shop organization: Tools in a tube – Shop profile: DL Transmissions has leveraged a new

Shop organization: Tools in a tube

Every shop has a special location. Sometimes it’s a shelf, sometimes it’s a drawer. It’s where we keep all the “tools” that come in a tube. They’re usually community property, except for the occasional extra expensive items that reside in a manager’s office. Related Articles – A long journey to success at New Jersey’s Wholesale

Tools-in-a-tube-feature-6.23

Other Posts

Alto adds torque converter sealing ring kit for Mercedes 722.6

Alto has introduced a new torque converter sealing ring kit for the Mercedes-Benz 722.6 transmission, model years 1996 and on. The kit contains two d-rings and one lathe cut seal. Related Articles – Toledo Trans-Kit 10L transmissions now available – Alto introduces new filter for Toyota AB60E/F – Rostra highlights GM 8L90 speed sensor, harness

Alto-001228_npa-1400
The 6R140 torque converter: Common fault codes and how to rebuild

There are many reasons for converter clutch slip codes to occur in vehicles equipped with the Ford 6R140 transmission. One is bore wear in the valve body with any one of the three valves related to converter clutch apply and release. Low line pressure could be another. But there is a third that is inherent

Tech-Speak-July-Figure-1
Torque converter supplier listing 2023

As part of TD’s annual July focus on torque converters, below is a listing of torque converter suppliers for 2023, with information submitted by the companies. Related Articles – TransGo releases Allison valve body kit – Sonnax introduces oversized cooler/lube flow control valve kit – Schaeffler releases TorCon 6L80 torque converter Active companies in the

Dorman introduces new torque converter solenoid for Subaru

Among new products released by Dorman is an OE FIX torque converter lock-up solenoid (part no. 926-408) that the company says is designed to match the fit and function of the original part on almost four million 2012-2020 Subaru vehicles. This new repair solution allows the replacement of just the failed solenoid rather than the

Dorman-Torque-Converter-Solenoid-600