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Webinars

Upcoming webinars
Service Advisors: Customer Satisfaction Starts With Communication
Sponsored by AAPEX
Date: June 28, 2022

This webinar is part of "AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series." Sponsored by AAPEX.

Your first encounter with a customer is a lasting one – are your service advisors’ communication skills up to the task? We’ll outline the top tips to ensure that every conversation on the phone, in person and via text helps set the appointment, confirm the service request, complete the payment, and confirm any follow-up service requirements.

On-Demand Webinars
No Code Drivability Diagnostic Strategies For BMW, Mercedes and VW/Audi
Sponsored by AAPEX
Date: June 15, 2022

This webinar is part of "AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series." Sponsored by AAPEX.

A customer complaint might be for stumble, misfire or intermittent lack of power. If there are no codes, it can be challenging to diagnose. For European nameplate vehicles, you need a strategy so you don’t waste valuable diagnostic time. We will explore what data PIDs, monitors and tests can help you focus your investigations on BMW, Mercedes and VW/Audi drivability problems.

GDI Diagnostics and RepairDealing With Overcharged and Contaminated AC Systems
Sponsored by Transtar AC
Date: June 09, 2022

What should you do if your customer has attempted to fix their AC system with an off-the-shelf product? In a 45-minute webinar, the experts at Transtar AC will cover what happens to an AC system when it is overcharged or exposed to certain oils, sealants and dyes. The content will include information on R12, R134a and R1234yf systems.

Questions the presenters will answer:

  • How do you detect a contaminated or overfilled system?
  • How is a compressor damaged by too much refrigerant or oil?
  • Can sealants clog an evaporator?
  • When should the receiver dryer be replaced?
  • How do you flush the AC system?
  • What is the right way to fill the system?
Hiring and Retaining Great Employees
Sponsored by AAPEX
Date: May 23, 2022

This webinar is part of "AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series." Sponsored by AAPEX.

In a tight labor market, it can be tough to find the next great employee – but what are you doing to keep the superstars you already have? We’ll explore the challenges of maintaining a staff that can handle whatever challenges your customers bring through your doors.

Undercar: Advanced Alignment Diagnostics For Electric Power Steering and ADAS
Sponsored by AAPEX
Date: May 09, 2022

This webinar is part of "AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series." Sponsored by AAPEX.

With the adoption of ADAS and electric power steering systems, alignments have become more than setting the toe, camber and caster. We will cover adjusting the angles and calibrating sensors and system monitors. You’ll learn about steering angle sensor resets, pull compensation resets, test drive strategies, ride-height measurements for ADAS sensors, and criteria for electric power steering.

ADAS Isn’t Coming – It’s Here
Sponsored by AAPEX
Date: April 18, 2022

This webinar is part of "AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series." Sponsored by AAPEX.

ADAS may seem like science fiction, but the fact is that an ever-increasing vehicle population has some form of ADAS built in. We’ll talk with shops who handle ADAS repair in-house as well as a shop that contracts ADAS service out to another local shop. What will it take to become a leader in your community as an expert in the next generation of driver safety?

Transmission Fluid Technology: Your Guide to Understanding New Grades and Specifications
Sponsored by Transtar
Date: March 21, 2022

As automatic transmission technology has evolved, so have the fluids inside. With more than 20 current OE transmission fluid specifications, it can be confusing to choose the correct fluid for the transmission and customer.

In this 60-minute webinar, our presenters will discuss how to select the correct transmission fluid for today’s diverse population of automatic transmissions. The experts will also cover how to optimize your shop’s inventory to cover the broadest range of vehicles.

  • Topics to be addressed:
  • Ultra-Low-Viscosity transmission fluids
  • CVT transmission fluids
  • Dexron and Mercon back date compatibility
  • New Honda and Toyota ATF specifications
  • Dual-clutch transmission fluidsa
  • Electric and hybrid vehicle transmission fluids
How to Win Locally: 5 Marketing Strategies for Auto Services
Sponsored by Podium
Date: December 08, 2021

Consumers are changing—new expectations and demands aren’t just a future state—they’re here today. In fact, according to J.D. Power, auto service customers now prefer texting over all other channels. It’s time for auto service businesses to rethink old marketing strategies and deliver the experience modern consumers expect.

Join this webinar as industry experts uncover five local marketing strategies to beat your competition and grow your business. You’ll hear real-life case studies and walk away with SMS marketing best practices.

In this webinar, you’ll learn:
• Why consumer preference for texting is on the rise
• The state of local business—what’s working and what needs to change
• 5 simple ways to upgrade your service experience

6 Local SEO Myths that Need Busting for Transmission Shops
Sponsored by Podium
Date: June 03, 2021

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk onto the lot, you’ll need to revamp your customer journey from the perspective of a modern consumer.

Join us to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. Plus, get access to:
• New consumer trends
• A guide to improving your GMB listing
• And a step-by-step on gathering more high-quality reviews

3 Tips for Increasing Customer Engagement in 2020 and Beyond
Sponsored by Podium
Date: November 12, 2020

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Businesses that don’t prioritize customer expectations are more vulnerable.

This webinar will cover:

  • Business perceptions vs. consumer expectations
  • Meeting the needs of consumers with business text messaging
  • Tips for increasing customer engagement with text messaging
Attracting and Servicing Customers 100% Digitally (During and After the Pandemic)
Sponsored by Podium
Date: May 21, 2020

So much has changed in the world during the past few months. Many shops have been making the decision whether or not to close their doors temporarily and when to reopen.

There’s an increased urgency now to take every opportunity to increase online leads and interact with customers amidst all the uncertainty. This is requiring an unprecedented strategy and creativity. BUT...the opportunity to attract and service customers digitally won't go away once the pandemic has passed -- it's a trend that will continue to accelerate in the future.

Join this brief webinar to learn how your shop can manage its customer journeys digitally —- from initial search to final sale.

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