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ADD Group honored with awards from Advance Auto Parts, ACDelco

Transmission Digest
By Transmission Digest
Published:
ADD-awards

ADD Group announced that the company has been honored with two industry awards: the Best Marketing Excellence from Advance Auto Parts and the APC Overdrive from ACDelco. 

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The Best Marketing Excellence highlights the company’s exceptional marketing services and support that have significantly contributed to its growth and success in 2023. The APC Overdrive recognizes ADD Group’s outstanding achievement across global supply chain, sustainability, innovation, product launch, and others, the company stated. 

“We are deeply honored to receive these prestigious awards,” said Bruno Bello, director of global marketing at ADD. “They reflect our ongoing commitment to OE quality, product development, sales support, marketing excellence and logistic services. At ADD group we have a continuous improvement culture, so we are driving excellence and innovation for global OES and aftermarket.”

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By Alex Crissey
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ZF Aftermarket reports that it released more than 770 new parts over the course of 2023. According to ZF, those parts include 115 part numbers for ZF transmission products, including nearly 70 SACHS torque converters, and four different formulations of ZF Lifeguard e-Fluid for hybrid engines. A wide variety of other car and truck parts including brake pads, shock absorbers, and more, were also among that 770.

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