Have You Heard of the Telephone?
The greatest sales tool ever invented is not social media. It’s not LinkedIn. It’s not NLP. It’s not SPIN Selling or some other formal sales process. It’s not Salesforce.com or other CRM software. It’s not the fax machine. It’s not the iPhone. And, it’s certainly not email. Those all are great tools, but they are not the best. No, the greatest sales tool ever invented is the telephone.
