Deloitte study: Momentum is slowing for electrification in the U.S.
The 2024 Global Automotive Consumer Study by Deloitte revealed shifting trends in the automotive sector, highlighting the rise in U.S. consumer interest in internal combustion engine (ICE) vehicles and a decline in hybrid and battery electric vehicle (BEV) purchase intent. The report showed a 9% increase in ICE vehicle purchase intent, reaching 67%, while interest in hybrids
