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You Don’t Have to Be a Salesperson to Make a Sale

The most important part of your business is making the sale. Your title, however, means little to anyone but yourself.

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You Don’t Have to Be a Salesperson to Make a Sale

Reman U

Author: Noah Rickun
Subject Matter: Management
Issue: Selling

Reman U

  • Author: Noah Rickun
  • Subject Matter: Management
  • Issue: Selling

  • You’re an artist – who paints the picture of what life will be like for the customer after you fix their car.
  • You’re a helper – who helps make a good decision about whether to repair the car, which part is best, which warranty is appropriate and the right financing option.
  • You’re a compassionate listener – who listens with the intent to understand rather than to respond.
  • You’re a greeter – who creates a buying atmosphere from the moment the prospect walks in the door.
  • You’re a resource – who provides valuable information, creative ideas and unique options.
  • You’re an assistant buyer – who helps the customer buy.
  • You’re a friend – who would never offer a deal you wouldn’t take yourself.
  • You’re a value-provider – who focuses on delivering more value than expected and earns the sale with extraordinary service.
  • You’re a teacher – who explains with patience.
  • You’re a coach – who guides the customer and encourages them to make a good choice.
  • You’re a relater – who helps the customer discover what they want and then helps them get it.
  • You’re a liaison – who represents your company with a personal touch.
  • You’re an advocate – who always fights for what’s best for the customer.

The most important part of your business is making the sale. Your title, however, means little to anyone but yourself.

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  • Pick a title.
  • Pick a role.
  • Pick one.
  • Or, pick them all.
  • Choose the one that makes you feel best.
  • Choose the one that helps you frame your mission.

Now, go sell something.

Noah Rickun, aka Captain Reman, is the vice president of sales & distribution at ETE Reman. An aftermarket veteran, Captain Reman is known for sharing his sales, business and customer-service knowledge weekly through the e-newsletter Reman U.

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