Shop Management/Marketing
The Rules of Selling in the Automotive Trades – Part 5
Selling can be hard work that pays off well or easy work that doesn’t. While it may not be a...
Selling can be hard work that pays off well or easy work that doesn’t. While it may not be a...
Every time you answer the phone, you have an opportunity and a choice. The opportunity: Somebody is calling you because...
There’s an argument going on and it’s time for me to weigh in. For years I’ve heard managers complain that...
There are two kinds of people in the world – cat people and dog people. Wait, no. That’s not the...
Technicians can play a big part in the sales process, thereby controlling their own destiny to some degree. They can...
Many who sell repair and service work to customers are not, by nature, aggressive types. For the most part they’ve...
Customers often try to control our pricing by dropping subtle hints or making blatant displays of their mindset as to...
If selling a rebuilt transmission or any other major repair were a race to see who could do it the...
Although you may want to keep doing every bit of promotion, you really need to question the generation of profit...
For many years trainers, myself included, have been teaching our industry owners and managers to do everything we can to...