The last impression your customer has of you is as important as, if not more important than, the first impression. Many times we get busy and take short cuts we know we shouldn’t. Car delivery is an easy one to neglect. You talk with any sales manager and he will tell you that the last step of any sale is the reassurance step. In this step, you reassure the customer that he has made the right decision about buying from you and ask for referrals. Car delivery is the reassurance step in the sale of a transmission repair. Proper car-delivery procedure accomplishes several things, but reassurance is the most important.