Low-ball pricing Archives - Transmission Digest

The other day while waiting for one of the forever traffic lights they have here to turn green I started studying the sign posted just outside the office of the automotive shop on my left. It read, “WE WILL BEAT ANY WRITTEN ESTIMATE BY 20-40%.” Really? What does that mean? Will they write their own estimate that’s 20-40% less, but is that just what they will write, not what they will charge? Will they just knock 20-40% off whatever the other estimate was? Will they actually do the job for that much less? Will they provide the same kind of quality for such a lower price if indeed they will ever actually sell the job at the lower price they are going to quote, or will they tell the customer who walks in after reading that sign that it only applies to certain types of cars or jobs and that his isn’t one of them?