How important is it to hire the right manager for your shop? It may be the most-important decision a shop owner has to make. Notice I did not say salesman. A salesman talks with the customers, gives the service recommendations, then sits back down and hopes everything else works out. Those guys in our industry do not qualify as shop managers. Sorry. A real transmission-shop manager knows how to sell, manage production and f
Many owners believe that they can save a $50,000-a-year salary if they do the selling themselves, but if they aren’t any good at it or their hearts aren’t in it they might be throwing away $150,000 in additional profits to try to save $50,000. I can understand the concept of running lean and mean if the phones aren’t ringing much, in which case a lot more promotional work needs to be done, but if they are ringing and the work isn’t being sold because of an owner whose sales techniques are questionable at best, not having a manager is a major mistake in judgment.