Rich History – Bright Future
Transmission Digest visits ATSG to discover how the company links tradition with forward thinking.
Are You Easily Understood?
People are focused on what’s important to them at the moment. If what you’re saying either doesn’t have enough significance for them or they don’t fully understand it, you lose them. They can look you right in the eye and go “Uh-huh, uh-huh” and not be getting a word of it. When you use words that people can’t understand either because they are technical terms or they’re just above the grade level of education that the average person has, again you can lose them. If you try to use acronyms or abbreviations to shorten up your questions or statements, you need to know for sure that the other person knows what they mean or again you will lose them. In other words, it’s so easy to lose their attention and so hard to keep it. You can keep it, however, by simplifying your terminology and by showing them how what you’re saying benefits them. People always listen when they think they are going to derive a benefit from it.