Being Likable Archives - Transmission Digest
People Buy from People They Like

How likable are you? If others were going to comment on how you impressed them at your first meeting, what would they say? Might it be, “What a nice guy; I would really feel comfortable doing business with him”? Would the impression be neutral, meaning that there was no feeling generated at all, or would it be a negative in which the customer’s thinking, “I wouldn’t do business with him if he were giving it away for free”?