Have you ever said to yourself, “I wish I had just one or two more majors a week? Boy, if I did I could really make some money in this shop.” The question is, after all these years in business why don’t you have them? As a matter of fact, some shops are finding that they don’t even have enough business to maintain the level of income they once enjoyed. They come up one or two majors short of making a living most weeks.
You have to advertise regardless of whether you think you can afford it. It’s one of the few ways you have to bring new customers to your business. What you can’t afford is making expensive mistakes. Advertising is supposed to be an investment in your business that pays you a return. You buy an ad; new customers call – at least, that’s the way it’s supposed to work. Many times it doesn’t work that way for any number of reasons.