Shop Management/Marketing Archives - Page 5 of 29 - Transmission Digest
There’s Still $$ in Manuals:

On the one hand, manual transmissions have slowly become less available as automatics, CVTs and DCTs have been adopted in response to changing customer preferences and fuel economy requirements. That said, the venerable third pedal is still available for passenger cars both domestically and on a number of import nameplates. One notable standby missing a manual shift option for 2020 is the Corvette. Wow!

The Rules of Selling in the Automotive Trades – Part 3

It’s Your Business
Terry Greenhut explains overcoming price objection.

The Aggressive Sale Doesn’t Sell

Andee Fromm describes the importance of not being too aggressive in sales.

THE RULES OF SELLING IN THE AUTOMOTIVE TRADES – PART 2

When last we met I was in the midst of explaining, step by step, the process of making the sale. We got up to step eight in which we presented our findings to our customer. This cannot be done until we have all of the information we need to not only diagnose the problem(s) but to determine what is needed to take care of it or them; what parts it will take, their availability and cost, what labor operations will need to be performed and their cost, and how long it will take to complete all work.

The Rules of Selling in the Automotive Trades

Nobody in their right mind wants to spend anything to have a car repaired. They will spend to buy something they want but an auto repair is just not one of those things. It is a necessary evil.

Is Your Team Performing or Storming?

When there’s a lack of harmony on a team, chances are everyone is aware of it on some level, even if it’s just a vague sense of something’s not quite right.

Building a Positive Attitude, Building Your Bank Account

Negative attitude, for that matter, is perhaps more contagious that positive attitude. It’s why one negative coworker can ruin the mood of the entire team the minute they walk in the door. Positive attitude has to be on purpose.

SWITCHING GEARS FROM THE MANAGEMENT SERIES TO THE SALES SERIES

No one in their right mind wants to pay to have a transmission rebuilt or for any other major repair. That means that any price you ask will be too much in their minds.

Keep Your Customer Service Hot

A couple of weeks ago, my furnace kicked off sometime in the middle of the night. In the morning, it was cold. Really cold. And I have a baby. We solicited the advice of friends and family, tried those little tricks you should try, and then began the calls to see how soon someone could get to our house to help a stressed family out.

WOW THE CUSTOMER WITH SERVICE!

I’ve always been a big believer in wowing customers with a type of service they aren’t used to and don’t even come to expect anymore.

Fish Stink From the Head

One of Sam’s most frequent reminders to ETE’s leadership is “fish stink from the head.” What Sam means is that the worst smelling part of a dead fish is its head. But what Sam really means is that most problems within a company can be traced back to its leadership.

The Good and the Great Manager

How important was it to the owner of the business to have a top-notch manager run it for him or her? While some would feel that the manager is the face of the business, the one that customers, vendors, and employees see and therefore need to believe in; others might think they are simply a go-between, just another rung in the ladder.