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Beginning Again – Happy New Year
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2005 is now in the history books, and I
hope all of our readers enjoyed the holidays. It is a time-worn
habit to make resolutions and try to improve our situations for
the new year.
Time is a human creation. All other forms
of life and some primitive tribes do not have any understanding
of time. They are driven by instinct, seasonal changes and
their life cycles, but we are the only species that has created
the concept of time. This ability to measure each day precisely
and then make future plans is a blessing and, at the same time,
the source of tremendous pressure, which is self-induced.
Time is a great equalizer, as no one has
any more time than anyone else, and success can be measured by
the most-efficient use of time. What has really changed between
Dec. 31 and Jan. 1? Absolutely nothing, except for a mark we
made on the calendar. The problems and challenges we face in
business and our personal lives are continuing, and this is a
good thing. If you wake up breathing it is a great day.
The first of the year typically brings, in
our mind, a fresh start, even though it is a continuous time
cycle. Now is a great time to evaluate what we do well and what
we need to do better, or perhaps stop doing. Our industry is in
a great state of change. One constant is that there is always
change, which is ongoing with the growth of technology, but
2005 saw some huge problems surface in the marketplace that
have a direct impact on your business.
The first issue was the large increase in
the price of oil, which has a direct impact on the driving
habits of the public and the types of cars they will buy.
Regardless of the gloom and doom in the media, there is no
shortage of oil. There are shortages in refinery capacity.
Because of pressure from the environmental movement, it has
been almost 40 years since a new refinery was built in this
country. The destruction caused by the hurricanes created an
even bigger shortage in refining capability as many southern
refineries were knocked off line for repairs.
The second cause of high oil prices is the
global economy. China, India and Brazil are now experiencing
huge growth in their manufacturing sector because of their
cheaper labor costs. These and other countries are actively
bidding on oil supplies, and with the growth of demand there is
a growth in price. The price of fuel has a direct impact on all
other prices, as freight costs rise, home heating fuel rises
and our in-country overhead increases. This has led to higher
steel and utility prices, which in turn have put further
pressure on the economy. The parts, freight, and utility costs
you are paying directly affect your profits, and you probably
cannot pass all these costs on to your customers and remain
competitive.
Insurance premiums also are rising as a
direct result of the huge losses encountered by the insurance
companies with last year’s hurricane season. What these
companies pay out will cause them to raise their premiums to
recover the losses. Since most states require repair facilities
to maintain garage-liability coverage, all of our costs for
insurance will go up. Your customers also will pay more for
auto and homeowner insurance.
The next issue that will create a massive
change for us in the transmission industry is the poor economic
health of the Big 3 automakers. For a number of years GM, Ford
and Chrysler have been selling vehicles by bribing the public
with incentives. Zero down, no-interest loans and leases, cash
back and “employee discounts” for everyone have
been affecting our industry for years.
As you know, it takes a real salesman to
sell an expensive transmission repair to someone with a
high-mileage vehicle, when for no money down they can be in a
new car with a long warranty. We have seen shops losing jobs
all over the country as customers decide to put their
money into a new vehicle.
The second part of this scenario is that
because of longer warranties on new vehicles, you probably will
not see any of these customers for three to five years. This
incentive selling spree is caused by two factors primarily. The
first is excess capacity and labor contracts. When GM and Ford
dominated the U.S. market they grew their manufacturing
capacity to meet the production needs and signed some lucrative
contracts with their union employees. They have remained locked
into production that is way above their market share. To move
the vehicles, they have to create “giveaway”
programs. You cannot build production for 57% market share when
you have only 42%.
Now the chickens are coming home to roost.
We see Ford announcing that it will cut its work force by
30,000 jobs and close plants. GM stock is rated lower than junk
bonds at present, and the company has huge unfunded pension and
health-care costs. This has already resulted in the bankruptcy
of several huge suppliers to these companies. Collins &
Aikman, a huge supplier of interiors and trim for the
automakers, is gone. Delphi, which supplies GM with a great
deal of its parts, has filed for a $29-billion bankruptcy. This
means that the 1,000-plus companies that supply Delphi (which
was created when GM spun off the old AC Delco division into a
standalone company) cannot get paid immediately for outstanding
invoices. They eventually will get paid at some discounted
percentage and will have to obtain their own financing to
remain in business. Any of these companies that cannot find
financing will stop operation, and this probably will cause GM
to shut down plants and car lines.
There is the question of labor contracts
with the UAW and other unions. Delphi wants wage and benefit
concessions from the unions, and this will be a long, tough
battle. If any part of the work force strikes, a number of GM
and Delphi plants will have to close. GM has health-care and
retirement costs of more than $1,500 for each vehicle it
builds. This is caused by contracts written over the years that
provided the employees with retirement benefits and lifetime
health-care coverage. Because of the continued increases in
health-care costs and the increase in the average life span of
the work force, the fringe benefits have gone out of control
from a cost basis.
GM, Ford and Chrysler will not go out of
business, but they will emerge from this mess as much smaller,
more-efficient companies. The fate of the unions will go the
same way. Union executives will have to work with the
manufacturers to ensure their members continued employment. The
manufacturers will have to begin making car lines that people
want to buy to compete with foreign manufacturers that have
U.S. plants with no union involvement and a younger work force
that is not weighed down with huge “legacy” costs.
What does all this mean to our industry? We
as a nation are tied to the automobile and its manufacturing
sector. We will definitely share the fate of the factories. It
is important for our industry to position itself to ride out
these difficult times and to find the same efficiencies to
lower our costs of doing business. We all will face rising
costs for labor, health care and overhead. Learning to price
your work to ensure a real net profit will be an absolute
necessity. Studying the services you offer to your customers to
make sure they are giving you an efficient and sufficient
return on investment will be a must.
Are there areas on which you spend time and
money without a good return? Maybe they should be discontinued
and replaced with other repair work that is more profitable.
Can you run a leaner operation and increase your net income?
Absolutely, as every dollar saved goes right to your bottom
line.
For instance, becoming a better
diagnostician can earn you more dollars while cutting your
costs in wasted labor and lost opportunities. Every supplier of
remanufactured units sees a good percentage of cores returned
with nothing wrong, or at least not enough wrong to have
replaced it. The tech lines for these suppliers frequently are
getting calls that start with, “The unit you shipped me
is doing the same thing.” In most instances you have a
noise, an electronic failure or related parts failure that was
not diagnosed correctly, resulting in a lot of wasted hours.
All the time you put into learning to identify the cause of the
problem will bring back a huge future return to your profits,
and to your job security.
A common problem that arises in difficult
economic periods results in shops trying to save every dime on
their parts purchases. Buying cost efficiently is always good
policy, but never at the expense of quality, for the comeback
costs will destroy many times the savings obtained.
Examine your advertising to make sure you
are actually getting a return on your investment. Create an
image of great customer service, and make it the cornerstone of
everything you do. People will respond to courtesy and
treatment that is well beyond what they are used to. Look
at the services and needs that are going unfulfilled in your
area and see whether you can provide them. The business or job
you save may be your own.
As the parties involved are working out
this crisis in manufacturing, what can we expect in the coming
year or two? Building to market-share requirements will be a
must for the Big 3. There will be a big push for
more-fuel-efficient hybrid vehicles, but the cost of hybrids
will outweigh the fuel savings they achieve.
There are a lot of incentive programs that
are going to get cut, and some of this may result in more work
for us. As these programs wind down, people may tend to keep
cars longer, which will result in an increase in repairs
needed. A great many car owners have rolled over lease and
purchase plans several times and are now “upside
down” on their vehicles. This means that they owe more on
the car than its market value, which results in repairs instead
of trade-ins.
New and more-demanding technology will
create an even greater gap in the shortage of qualified
technicians. The dealerships have no better chance at
attracting qualified help than you do, so anyone who begins to
create an apprenticeship program in their shop to attract
entry-level people will come out ahead.
Nothing here is easy, but then nothing
worthwhile ever is. We have opportunity, and I sincerely hope
that all of you have continued good health. We live in the
greatest country in the world. That is not just national pride
speaking, because nowhere else on earth can you obtain the
freedom and economic opportunity we take for granted. If this
is not true, why are people from every country risking all they
have to come here? Be thankful for what you have and for those
who work to protect us from outside forces who would try
to reduce us to their level. We have been given another year to
do better; take every advantage of it.
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©2006 Transmission Digest
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